BOOK "CONTENT TECHNOLOGIES: A GUIDE TO PHOTO AND VIDEO SHOOTING FOR SOCIAL MEDIA"
Table of Contents Introduction
- Goals and objectives of the guide
Module 1: Basics of ShootingVideo Formats:- Features of Instagram, TikTok, Facebook, and YouTube formats
- Choosing the right format
Video Duration:- Recommended lengths for Instagram, TikTok, YouTube, Facebook, and other platforms
- How video length affects content perception and audience engagement
Video Goal:- Defining the goal as the key to successful content
- Examples of goals: advertising, entertainment, information
Preparation for Shooting:- Location and associations: how emotions influence the choice of shooting locations
- Budgeting
- Equipment: minimum requirements for high-quality video production
- Camera settings
- Writing scripts for short videos and ads
- Crafting selling headlines
- Storyboarding
- Module 2: Natural Light, Color, and CompositionComposition principles:
- Rule of thirds: how to properly position objects in the frame
- Framing
- Symmetry and asymmetry: creating dynamism and order in the frame
- Perspective
- The secret of surface technique
- Working with natural light
- Color in social media visuals:
- Contrasting and monochrome palettes for conveying emotions
- How color influences frame perception
- Visual weight: how color, size, and positioning affect viewer attention
- Working with fonts and text blocks
- Module 3: Shooting TechniquesHow to shoot objects
- How to shoot food
- Shot sizes and their combinations
- Shooting with the front and selfie camera, blogger grip
- Shooting techniques
- Shooting setups
- Module 4: Light and LightingBasic lighting setups
- Lighting setup for talk-style Reels
- Module 5: Instagram Stories “Special Report”System of sequential storytelling in Stories
- How to adapt long texts and break them into Stories
- Technical types of content
- How to create a "Day in the Life" film from Stories
- Module 6: Editing and Post-ProductionEssential design elements for long horizontal YouTube videos
- Music
- Editing Basics:
- Transitions, cuts, and scene changes
- Editing based on movement phases, composition-based cutting
- Creating a dynamic visual sequence:
- Using a mix of close-ups and wide shots
- Number of frames for dynamic vs. atmospheric videos
- Editing Dialogues:
- Working with dialogues and audio synchronization
- How to shoot dialogues using one or two cameras
- Cutaways: what they are and why they matter
- Module 7: Practical Exercises ConclusionKey takeaways from working with video content
- Recommendations for further skill development
- List of useful resources and applications
